Businesses that provide B2B data typically capture and supply specialized business intelligence such as contacts for companies, firmographics, and technology usage to help businesses enhance their sales, marketing, and strategic decisions.

Lead/Demand Generation: The process of attracting prospective customers (leads) and converting them into interested buyers/demand for the business's products or services through various marketing efforts.

Email marketing is a popular and effective strategy for websites to engage their audience directly. By creating an email list either through direct subscribers or other forms, websites can send out regular newsletters, promotions, and content, to engage with an audience, build repeat traffic, and convert sales.

Digital marketing is the act of marketing products and services through online channels such as social media, search engines SEO/PPC, email, and websites. The main objective is to reach potential customers through their preferred channels, thus allowing businesses to gauge impact and increase sales better than traditional methods such as print marketing.